Use of digital channels campaign

To foster the use of digital channels for banking during the lockdown and beyond, the MBA ran a TV campaign from 1 April to 15 April 2021, during the 19h30 news bulletin on MBC channel 1. The campaign is expected to have had a reach of 750,000 people This follows our two-week radio campaign in March, on cybersecurity and Covid-19 awareness, which had an estimated reach of 800,000 people.  The MBA is also running a sustained social media campaign on the use of digital channels, with weekly tips on Facebook. This follows campaigns on Budgeting in January and February, and Cybersecurity in March. We have also been working in conjunction with member banks to coordinate financial literacy topics.